Hi, I'm Mischa
Creating business value by solving the right user problems

Translating user pain points into actionable roadmaps and measurable ROI.

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Companies I've worked at

What I bring to your team

I optimize product metrics through user-centered design and data-driven experimentation.

Product-focused UX design
Product-focused UX design

I design B2B interfaces that drive measurable business outcomes.

Product development bridge
Product development bridge

Streamline design-to-development workflows through systematic documentation and cross-functional collaboration.

Growth through experimentation
Growth through experimentation

Build testing culture and optimize key metrics through structured experimentation and stakeholder alignment.

Beyond the portfolio

Side projects and dev writing

Game Dev

Kosmograd Development

Building an indie space strategy game — design process, engine decisions, and devlog updates.

Tool

DevBoard

A lightweight FigJam-style infinite canvas for solo devs. No accounts, no backend — everything lives in your browser.

Social App

Quiet Network

A calm, ephemeral community platform for neighborhoods and interest groups — no ads, no algorithms, no permanent record.
Mischa vd Goes

Ready to scale your product impact?

I help scale-ups and growing companies optimize user acquisition, improve conversion flows, and build experimentation culture. Currently transitioning from UX to Product Management while available for strategic consulting.

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Experience

Redesigned high-traffic business acquisition flows, improving conversion and NPS through data-driven iterations.

  • Drove UX experimentation culture by designing 50+ data-driven tests that scaled A/B testing volume by 150%, transforming PostNL's approach from evidence-based to evidence-driven design
  • Achieved 15%+ increase in account creations by simplifying user flows (reduced from 37 to 17 clicks) and boosted NPS by 12 points through targeted improvements for high-value user segments
  • Led usability research that aligned stakeholders on roadmap priorities, focusing design efforts on highest-impact opportunities
  • Streamlined cross-functional collaboration with marketing, brand, and development teams, reducing delivery time from 5 to 2 sprints for new digital assets through standardized design templates that became company benchmarks

Designed enterprise/business focused applications for 10+ teams in Siemens and Mendix, focusing on employee productivity.

  • AuditON design lead: Led user research that identified key compliance bottlenecks for security teams. Designed streamlined workflow with automated validation that reduced error rates by 30%, using HEART framework to measure improvements in task success and user satisfaction
  • Design System Growth: Created 10+ reusable components, increasing team productivity by 40% and ensuring brand consistency across 20+ apps
  • Custom UI implementation: Shipped 10+ tailored applications using HTML/CSS overrides to elevate UX and quantitatively test out design impact

  • Produced 100+ video ads for international brands, leading creative experimentation with diverse audio/visual approaches
  • Designed high-converting landing pages for personalized customer segments, implementing A/B testing to maximize conversion rates
  • Executed 10+ influencer campaigns with 1M+ combined reach for beauty/lifestyle clients

Internships

UX design, thesis internship (Afstudeerstage).

Product packaging and design, contributive internship (Meewerkstage).