UX and Branding
Team Motivation
December 2018
Increasing User Satisfaction & Clickthrough Rate
#TeamMotivation is an outdoor bootcamp / fitness company that focuses on personal, straightforward, and limit breaking trainings. I did a rebrand of the original website that was originally created 6 years ago. The Client wanted to go a completely different direction with the website's design, while maintaining the same logo. While the old website was confusing, messy, and full of information that was no longer useful, the new one was made with for a 'straight to the point, with no extras' outlook. I made the website with a combination of photographs from the client, and some stock images when required. The black/white theme further communicates the brand values. The website was developed using CMS software WIX, as per the clients request. I greatly enjoyed discovering this software although the limits in responsive design and personalization may make me choose other sources instead.